Image source: The Future Children Project
The founders of the ad agency behind the iconic “Got Milk?” ad campaign and some of the other most well-known advertisements in the country have a new message: re-elect President Barack Obama, or your children will live in an America where “sick people just die” and “oil fills the sea.”
A two-minute black-and-white spot features a chorus of children — “the children of the future” — singing to their parents that “something happened to our country, and we’re kinda blaming you.”
A few other choice lyrics: “The Earth is cracked, Big Bird is sacked and the atmosphere is frying.”
The ad is the brainchild of Jeff Goodby and Rich Silverstein, of the San Francisco-based Goodby Silverstein & Partners, for their Future Children Project. The Future Children Project states on its website, “Re-electing President Obama is a momentous decision that will require every single voter. What would the children of the future say if we let them down this November?”
According to the San Francisco Chronicle, Goodby is a registered Republican who said he has some concerns about “the direction the party is going,” while Silverstein said he was spurred by the “huge implications for the future” the presidential election will have.
Take a look (lyrics below):
Imagine an America