July 25, 2017

Credit Suisse: Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks’ Brand.

Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand. “Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish […]

Starbucks Brand Crashes After Announcement of Plan to Hire 10,000 Muslim ‘Refugees’

The Starbucks Coffee brand has taken a major hit since the company’s announcement that it would hire 10,000 Muslim “refugees” in response to President Donald Trump’s temporary travel moratorium in January. Starbucks was one of those early to criticize President Trump for putting a temporary hold on immigration from a list of seven terror-torn countries […]

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