October 23, 2017

Starbucks CEO To Resign After Vow To Hire 10,000 Refugees Draws Boycotts

After President Trump announced in January that he would temporarily ban immigrants from seven terrorist hotbeds, Starbucks CEO Howard Schultz made his own pronouncement: The coffee company would hire 10,000 refugees over the next five years. The gambit for attention did not go over well. The YouGov BrandIndex’s Buzz score for the company dropped by […]

Credit Suisse: Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks’ Brand.

Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand. “Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish […]

Starbucks Brand Crashes After Announcement of Plan to Hire 10,000 Muslim ‘Refugees’

The Starbucks Coffee brand has taken a major hit since the company’s announcement that it would hire 10,000 Muslim “refugees” in response to President Donald Trump’s temporary travel moratorium in January. Starbucks was one of those early to criticize President Trump for putting a temporary hold on immigration from a list of seven terror-torn countries […]

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