April 30, 2017

Credit Suisse: Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks’ Brand.

Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand. “Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish […]

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