September 27, 2023

Former Anheuser-Busch President Says CEO Should Step Down over Bud Light Disaster

Anson Frericks, the former president of the beer empire Anheuser-Busch, has called on the company’s current CEO to resign over the disastrous fallout from Bud Light’s failed partnership with transgender TikTok star Dylan Mulvaney. Though Frericks has been critical of the company’s response since the Mulvaney controversy began, this marks the first time he directly

Report: Ad Agency that Pushed Dylan Mulvaney Bud Light Campaign in ‘Panic Mode’

The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,” according to a report from the New York Post. Captiv8, an ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations like Anheuser-Busch, orchestrated the initial partnership between

Bud Light Boycott Slashes Sales by ‘Staggering’ 17%

According to market reports, sales of Bud Light beer have dropped 17 percent since it tried to raise sales by advertising with Dylan Mulvaney, a man who claims to be a woman. The sales drop means that Anheuser-Busch, the Belgium-based brewer, is selling five bottles of beer for every six bottles it sold before it

Donald Trump Jr. opposes Bud Light boycott, citing company’s donations to Republicans

Donald Trump Jr. defended beer conglomerate Anheuser-Busch on his podcast Thursday, urging listeners not to continue boycotting the company. Trump claimed that the company was too “iconic” to continue boycotting, and that the executives have learned a lesson. “So here’s the deal. Anheuser-Busch totally sh*t the bed with this Dylan Mulvaney thing. I’m not, though, […]

Bud Light donates $200K to LBGTQ+ group, sending mixed signals after ‘woke’ fiasco

Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney. Bud Light said this week it will extend its partnership with the National LGBT Chamber of Commerce (NGLCC) “to continue supporting […]

Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday. Heinerscheid has led the brand since June. It’s […]

GOP Quietly Backs Off Attacking Bud Light—Its Own Major Donor

The NRCC put out and then swiftly deleted a direct attack on Bud Light, whose parent company donated nearly $500,000 to its candidates in the most recent campaign cycle. Updated Apr. 15, 2023 5:04PM ET / Published Apr. 15, 2023 2:48PM ET exclusivePhoto Illustration by Erin O’Flynn/The Daily Beast/Getty Images and NRCCThe National Republican Congressional Committee quietly deleted a fundraising page Saturday