Bud Light, which has been embroiled in controversy in recent months, will become the official beer of UFC amid its partnership with Anheuser-Busch. UFC revealed on Tuesday announced the deal on Tuesday, hailing Anheuser-Busch and Bud Light as the two original brands. âAnheuser-Busch and Bud Light were UFCâs original beer sponsors more than fifteen years
Former Anheuser-Busch President Says CEO Should Step Down over Bud Light Disaster
September 10, 2023 by
Anson Frericks, the former president of the beer empire Anheuser-Busch, has called on the companyâs current CEO to resign over the disastrous fallout from Bud Lightâs failed partnership with transgender TikTok star Dylan Mulvaney. Though Frericks has been critical of the companyâs response since the Mulvaney controversy began, this marks the first time he directly
Report: Ad Agency that Pushed Dylan Mulvaney Bud Light Campaign in ‘Panic Mode’
August 9, 2023 by
The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of âserious panic mode,â according to a report from the New York Post. Captiv8, an ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations like Anheuser-Busch, orchestrated the initial partnership between
Bud Light Boycott Slashes Sales by ‘Staggering’ 17%
June 28, 2023 by
According to market reports, sales of Bud Light beer have dropped 17 percent since it tried to raise sales by advertising with Dylan Mulvaney, a man who claims to be a woman. The sales drop means that Anheuser-Busch, the Belgium-based brewer, is selling five bottles of beer for every six bottles it sold before it
Donald Trump Jr. opposes Bud Light boycott, citing company’s donations to Republicans
June 18, 2023 by
Donald Trump Jr. defended beer conglomerate Anheuser-Busch on his podcast Thursday, urging listeners not to continue boycotting the company. Trump claimed that the company was too “iconic” to continue boycotting, and that the executives have learned a lesson. “So hereâs the deal. Anheuser-Busch totally sh*t the bed with this Dylan Mulvaney thing. Iâm not, though, […]
Bud Light donates $200K to LBGTQ+ group, sending mixed signals after âwokeâ fiasco
June 2, 2023 by
Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit â the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney. Bud Light said this week it will extend its partnership with the National LGBT Chamber of Commerce (NGLCC) âto continue supporting […]
Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report
April 22, 2023 by
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday. Heinerscheid has led the brand since June. Itâs […]
GOP Quietly Backs Off Attacking Bud LightâIts Own Major Donor
April 15, 2023 by
The NRCC put out and then swiftly deleted a direct attack on Bud Light, whose parent company donated nearly $500,000 to its candidates in the most recent campaign cycle. Updated Apr. 15, 2023 5:04PM ET / Published Apr. 15, 2023 2:48PM ET exclusivePhoto Illustration by Erin OâFlynn/The Daily Beast/Getty Images and NRCCThe National Republican Congressional Committee quietly deleted a fundraising page Saturday
