May 1, 2024

#TikTokMadeMeBuyIt: Biz expert says Stanley unleashed ‘perfect storm’ of viral marketing for Quencher mugs

A major marketing expert claimed that Stanley unleashed a “perfect storm” of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs.  Victor Lee, the president of marketing consulting group Advantage Unified Commerce, recently spoke to Fox News Digital about how the company used the social media platform to snag […]

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